Monday, April 9, 2012

Real-estate industry showing signs of oversupply; ‘careful monitoring’ needed


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THE World Bank is urging the national government to “carefully monitor” the real-estate industry as the country’s real-estate market may be showing signs of oversupply, which could jack up vacancy rates and mute rental growth starting this year until 2014.

In a special section in the Philippine Quarterly Update (PQU), the World Bank said that this year until 2014, an average of 470,000 sq m of new office spaces are lined up. However, only around 250,000 to 300,000 sq m are expected to be taken up and will cause higher vacancies and lower rental rate growth.

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“The Philippine real-estate market today is largely driven by BPOs [business-process outsourcing firms] and remittances and less on investors seeking higher returns. Borrower leverage is low and banks have more prudential measures in place. Overall, systemic risks are fairly low, although the residential segment may face downside risks arising from oversupply, hence, the need for careful monitoring,” said the World Bank.

The World Bank also said the average new condominium supply for 2011 to 2015 is around 26,000 units. This is more than five times the average in the period covering 1999 to 2010. Last year alone, the rental space supply in major residential districts in Metro Manila increased by about 53 percent to 6,000 units.

With this, some real-estate developers are offering discount rates of up to 40 percent on selected units, which narrows the profit margins of developers. In 2011, the bank noted, the average price of luxury three-bedroom condominiums in the Makati Business District posted a growth of only 4 percent.

While growth in the BPO industry’s demand for space will continue, the World Bank warned that other factors like the unrest in the Middle East, reduced overseas Filipino worker (OFW) deployment to Saudi Arabia, the crisis in the US and Europe, and reduced private spending due to higher oil prices could slow real-estate demand.

However, the World Bank said the real-estate industry does not yet “pose systemic financial risks at the moment.” It explained that the commercial property sector, as of September 2011, only accounts for two-thirds of the bank’s outstanding loans and the residential sector accounts for the balance and are lower than during the global financial crisis.

It can be noted that the 2009 global financial crisis, which stemmed from subprime loans in the US, was deemed the worst global economic crisis since World War II. The 1997 Asian financial crisis also stemmed from problems in the real-estate sector in Thailand.

“Given the limited leverage, the property sector on the aggregate does not pose systemic financial risks at the moment,” said the World Bank.

Meanwhile, the World Bank said the Philippine government needs to increase its revenues. It reiterated its call to strengthen tax administration and push for the immediate passage of the tobacco and alcohol excise, and fiscal incentives bills are steps in the right direction.

External risks such as slow global economic growth due to the crisis in the US and Europe and a possibility of slower domestic demand due to lower remittances will make higher public spending necessary to meet the growth objectives of the government this year and in the coming years.

“Accelerating structural reforms to enhance global competitiveness will improve the level and quality of employment in the country,” said Karl Kendrick Chua, World Bank country economist and main author of the report. “Moreover, successful implementation of these reforms would allow the country to take advantage of new opportunities arising from the global economic rebalancing and attract more investments as multinational companies relocate to other countries given rising production costs in China and other middle-income countries.”

The bank said appropriate fiscal and monetary policy responses are expected to boost growth to 4.2 percent and 5 percent in 2012 and 2013, respectively.

This, the bank said, assumes sustained growth in consumption and some improvement in investments and exports.

World Bank lead economist Rogier J.E. van den Brink said employment prospects this year will see some improvements, given higher public spending and continued growth in some industries.

“Higher infrastructure spending is expected to create tens of thousands of new jobs in the construction and trade subsectors, while continuous growth of the BPO industry is expected to generate 100,000 new jobs this year. However, structural reforms are needed to create more and better jobs in the year ahead,” said Van den Brink.

Prepared by the World Bank’s Poverty and Economic Management (PREM) team, the PQU provides updates on key economic and social developments as well as policies in the Philippines. It also presents findings from recent World Bank studies on the country.

Tourism, BPOs drive retail sector

By Katlene O. Cacho

Wednesday, April 4, 2012

CEBU’s increasing po­pu­lation, the influx of foreign tourists and the acceleration of property development are the key drivers of its thriving retail industry, according to real estate advisor CB Richard Ellis Philippines (CBRE).

“Given the prevailing consumer demand and its absorptive capacity, Metro Cebu is now the apple of the eye of both regional and national retailers,” CBRE said in a recent market study.

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CBRE said Metro Cebu’s retail sector is buoyed by the expansion of the tourism industry, increased number of real estate developments, growth of the BPO sector and the other industries that thrive in the south.

For 2011 and 2012, CBRE Philippines estimates about 120,000 square meters (sq.m) of new office space for BPO tenants, which could generate employment for about 19,000 workers. The firm said this provides the “cue to retailers to expand their business and partake of this growth opportunity.”

Retail hub

CBRE described Cebu as a maturing major retail hub in the southern Philippines that has the potential to become the newest retail destination in Asia, with the right push and consistent support from both public and private sectors.

The study showed Cebu retailers are directly benefiting from the upsurge in tourist arrivals from shopping requirements as well as increased demand from the Horeca (hotels, restaurants and catering services) sector.

The rapid build-up in property development (office space and residential) in Cebu has also helped the retail sector.

Mixed use

“The retail sector thrives with the proliferation of mixed use office-retail buildings and residential condominium developments. Retail sales growth will be buoyed by the demand coming from residents and employees,” the study said.

CBRE Philippines estimates 49,400 sq.m of BPO space that will be completed in the next two years in Cebu IT Park.

Philippine Retailers Association (PRA) Cebu former president Melanie Ng, in earlier interviews, said the performance of the sector despite global problems can be attributed to the increased purchasing power of Cebuanos, especially those employed in BPO and IT companies.

The optimism of the sector, she added, is also evident in the number of new malls that will open soon and the continued entry of international brands.

Forever 21, an American-owned fashion chain opened in Cebu last year. Fast Retailing Co. Ltd., on the other hand, is also eyeing Cebu for the second phase of Uniqlo’s expansion in the Philippines, according to reports.

Published in the Sun.Star Cebu newspaper on April 05, 2012.

Business urged: Use social media to tap power of peer endorsements

By Mia E. Abellana

Tuesday, April 10, 2012

WHEN it comes to today’s consumer, a hard sell approach won’t cut it, an economics professor said in a forum held recently in Cebu.

Jay Bernardo, a professor at the University of Asia and the Pacific (UA&P), said studies have proven that consumers trust their peers more than marketers.

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With this in mind, he said businesses will have no recourse but to engage with their consumers on social media.

“There is no excuse. Consumers are either in Facebook or Twitter. You will have to learn it because you will catch your customers better in social networks,” he said.

He added that entrepreneurs can sell their products better if they know their consumers well and know how to catch their attention.

He told those present that 40 percent of those who use Facebook are looking at photos. With this knowledge, he said an entrepreneur can be sure that he needs to use pictures to connect with the market.

“They don’t like advertising. They like pictures,” Bernardo said. He added that businesses like real estate should know how to use social media to get users to interact creatively and talk about their product, rather than just try to sell it.

“People hate a hard sell. But they will believe their friends and their family. Your type of selling should be experiential and engaging.”

He said getting the consumer involved in the product is a great way to get their attention.

After social media, Bernardo said entrepreneurs should anticipate the next big thing--mobile.

“You should anticipate what you can do with it as early as now,” he said.

He explained that the new consumer is increasingly digital and media-rich. They want instant access and are constantly connected. They are also natural navigators, learning things on their own but have an attention span of at most 15 minutes.

The challenge for entrepreneurs, he said, is to be able to deliver and satisfy such a consumer.

Technology, he said, is the answer for entrepreneurs who need to engage the modern consumer. Without the quickness of technology, Bernardo believes businesses face a greater risk of closing shop.

“The person who will replace you is a person with better technology.”

Rather than find out what a business can do with certain types of technology, Bernardo suggested that an entrepreneur find out what technology can do for his business.

Published in the Sun.Star Cebu newspaper on April 10, 2012.

Learn or die, businesses told

By Mia A. Aznar

Sunday, April 1, 2012

AS most small businesses are family-owned, a business consultant believes there are three reasons why family-owned businesses fail–their inability to accept change, unprofessional personnel and no proper succession.

Francis Kong, a business columnist, motivational speaker and host of Business Matters radio program, said a business that refuses to learn anything new is headed for trouble.

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He lamented that many businesses that have grown suddenly stay stagnant because its owners refuse to learn new things.

“Rather than learn, they just give up.”

Kong was a speaker at the recently held Success Talk Series organized by PLDT SME Nation for their clients.

Kong told participants that there should be no age limit when it comes to learning.

These days, he said it is technology that is driving change.

Technology

“If you are not invested in technology, you lose by default,” he said.

He noted that many refuse to shell out funds for technology to upgrade their systems.

“Don’t be afraid of expense. Be worried if you have no sales.” He added that a person who keeps on learning never grows old. Kong encouraged those present not to be afraid of asking experts about things they do not know.

Another reason he noted for business failure is the lack of investment on its human resources.

“If they are earning money for you, you should pay them well. Get them trained. Send them to seminars.”

Kong said most of us fail to see that the best resources are not underground but are all around us.

“Human potential is either unused or underused,” he noted. In a competitive
environment, Kong said creativity should come together with innovation and entrepreneurship and unleashing the human potential of workers can do wonders.

He also urged parents not to discourage children from pursuing degrees in fine arts or any creative courses. “Consumers now are no longer just consumers. They are creators.

Now, they have the tools to create. We have to use that generation because we need to do business with the precision of an engineer but with the touch and feel of an artist.”

While he believes maintaining a business means constantly growing, pursuing growth for the sake of growth alone is dangerous for business.

“Growth should be the natural byproduct of doing the right things consistently well.”

Kong also lamented that children of business owners also have no interest to take over.

He noted that in some cases, it has to do with how they were brought up. He believes parents should make their children see that doing business is fun and fulfilling.

Fresh ideas

He added that after the children graduate from their prestigious schools, parents should be able to let go of the business and allow their children with fresh ideas to take over or suggest changes to adapt to the times.

“You reach the pinnacle of business, not from how much money you make but with the lives you have helped, the families you have supported, and the needs you have met.

The money is just the reward from society for a job well done.”

Published in the Sun.Star Cebu newspaper on April 02, 2012.

Sunday, April 1, 2012

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