Saturday, January 31, 2009

Maturity of local market strengthens developer’s optimism amid crisis


THE sales team of Sta. Lucia Realty and Development Inc. (SLRDI) believes its new projects in Cebu this year will be “successful” because Cebuanos are already “mature” when it comes to real estate investments.

This year, SLRDI will launch three or four residential projects in Cebu since many of its buyers are also aware that when the market is volatile, it is an “opportunity to invest.”

Last Saturday, SLRDI launched its first development for 2009 and its first business venture with Hanoverland Development Corp—Vista Verde Residential Estates.

Hanoverland is headed by Cebuano Joel Ng, whose family owns the 28 hectares of land in Consolacion that is projected to be fully developed by SLRDI in three years.

Liezel Tuason-Magpoc, Orchard Property Marketing Corp. (OPMC) vice president for sales, said the company is now
working on phase one of Vista Verde, which covers 13 hectares.

Magpoc also confirmed that from the 275 lots available in their inventory for Vista Verde, 30 percent is already considered sold.

She said the company was surprised with the buyer mix for the project since 50 percent are Cebu-based businessmen and
50 percent are overseas Filipino workers (OFWs).

“This is the first in Cebu that we have this 50-50 mix,” she said.

Lot sizes in Vista Verde ranges from 240 square meters to 500 square meters.

SLRDI is also offering a pre-selling price of P3,300 per square meters while corner lots are priced at P3,500 per square meters. The pre-selling period is only until the end of this month, after which prices will increase by 10 percent.

Vista Verde, which is a middle to upper-middle subdivision, is only available to in-house financing at present but Magpoc said the company is able to give flexible payment terms and offer various payment schemes.

During the pre-selling period, SLRDI is also giving as much as 15 percent discount.

Vista Verde, located at the hills of Sacsac, Consolacion, will have an entrance gate and guardhouse, clubhouse, swimming pool, as well as basketball and tennis courts.

The subdivision will also feature an underground drainage system, centralized inter-related water system and electrical facilities.

Within the year, SLRDI will also launch projects in Liloan in northern Cebu and in Pardo, Cebu City. (DME)

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