Divergence – the underlying theme
Divergence will be the underlying theme among corporate occupiers for 2011. There will be increasing divergence in the favourability of global market conditions as shown in our Global Market Conditions Matrix; in conditions within individual markets, particularly between core and secondary sub-markets; in the growth trajectories and strategies of corporate occupiers from different sectors; and in the routes that occupiers adopt to bring new order to their portfolios, manage the twin pressures of growth and right-sizing, and to engage with the market.
Global Market Conditions Matrix, 2011-2013
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