Crisis hasn’t stopped Pinoys from buying houses

HOME-BUYING trends show that housing sales have risen steadily in the face of several crises since the 1990s.

Industry experts say demand is still high because of the huge housing backlog and the value Filipinos put in carving out space for themselves.

This is also evident in the robust growth in bank lending to the real estate sector, both for personal and commercial construction of houses.

“In general, when you talk about Filipinos, there’s really a big, big desire to own a house,” says Antonio C. Moncupa, president of EastWest Banking Corp. “That’s what distinguishes us from the rest of Asia and other markets.”

This means there are a lot of emotions involved when it comes to the home buying decision of an average Filipino couple.

Attention to quality and the “look and feel” of a home is important, says architect Roger Villarosa, because buying a home is like getting married.

“Buying a house is one of the major investments you’ll ever make in your lifetime. So make sure you like the house you’re buying,” he says. Filipinos’ love affair with homes has much to do with close family ties and the tendency to be homebodies.

“We put more value in our own space. We want our houses to be nice and big because we want our children to live with us, and we love inviting other people to visit,” says Villarosa. “This is not as true in other cultures as in ours.”This is why space availability is a top-of-mind consideration for Filipino homebuyers.

West Parc Condominiums, a 15-storey project in Filinvest Alabang that Villarosa helped design, has ample space that matches every lifestyle--from newlyweds and growing families to yuppies and retired couples who want to enjoy their golden years together in a smaller, more manageable household.

Adjacent units can also be combined for people who prefer a more spacious home.

Villarosa, who has designed a wide range of homes, says the Filipino real estate market has a wide variety of segments.

These range from those who are looking for 30-square-meter homes to huge, very expansive, and luxurious ones.

“For Filinvest, I designed a variety of units that sold very quickly because of their good location at the right price,” says Villarosa.

These are the main considerations buyers usually look for when buying a home.

And rightly so, experts say choosing the right location matters because it has implications on two significant areas: quality of life and the resale value of the home.

Location is the main draw to The Entrata and Studio Two, which are just among the many vertical projects of the Filinvest Group.

Occupying an entire block, Entrata enjoys a prime location: flanked by Festival Supermall and South Station, it’s also right smack of Filicity’s center of commerce and leisure which enjoys one of the highest property appreciations.

The first of its kind in the South, Entrata integrates a business hotel, a commercial/retail center and a Small Office-Home Office (SOHO) concept in one development.

Meanwhile, Studio Two is a 14-storey residential condominium strategically located in Northgate Cyberzone, right in the heart of Filinvest Corporate City. The property is about a half-hour drive from the Makati Central Business District. (PR)