(The Philippine Star) Updated December 27, 2009 12:00 AM
MANILA, Philippines - Fresh from meeting 2009 head on in the face of global economic recession, the country’s most trusted real estate company, Ayala Land, Inc. (ALI) goes full throttle next year with a more aggressive posture.
Ayala Land takes on 2010 with the most number of new projects to be launched within a single year ever. Antonino T. Aquino, Ayala Land president, announces new initiatives on the establishment of multiple growth centers across the Philippines to bring to more areas the well-recognized expertise of Ayala Land in enhancing land, enriching lives. He says, “We’ll have the busiest year ever as we’re expanding in geography, in the products that we offer including new business lines and in the market segments that we cater to. There will be a dynamic interplay of our projects and where we used to be focused only on the traditional segments, now we’ll be expanding for the benefit of our customers.”
There is no landscape too small or too large to change
“We are thinking of more than a dozen different locations, starting off in the North with Baguio, Angeles in Pampanga, Subic and in five locations in Southern Philippines namely Cebu, Cagayan de Oro, Davao, Iloilo and Bacolod. We are making sure that we are coming around with product offerings that are best suited for the market and which will show the best practices that Ayala Land is known for,” he states, as he proceeds to give an overview of activities to take place.
In Baguio next year, the retail area and the BPO complex will begin development in Camp John Hay, allowing customers to enjoy the natural beauty of Baguio. Meanwhile in Subic, a bustling development will arise with a mix of retail, BPO and residential components.
In Pampanga, the company relishes the market acceptance of the Marquee mall in levels beyond expectations। “In the pipeline for the area is a very nice residential development right across the mall. It will be a mid-rise project with a Serendra feel,” enthuses Aquino.
With the successful expansion this year of Ayala Center Cebu with The Terraces, the company is set to have its first foray with Alveo and Avida offerings in the first quarter in Cebu.
Meanwhile in Davao, where Ayala Land jumpstarted its entry with the lifestyle mall, Abreeza Mall, new residential developments are slated to be launched coupled with a BPO complementary project, states Aquino. Similar mixed-use developments are also planned for in Cagayan de Oro.
Northpoint, a project of Ayala Land Premier in Bacolod, will host a new commercial development along the main road fronting it, making the area a multiple growth center. Aquino points out, “The whole idea behind our multiple growth center strategy is to highlight our mixed-use experience as a major differentiator of our organization. We’re known for how we masterplan things and how our projects develop into excellent growth centers, bringing in a new lifestyle.” This will also be realized in the mixed-use project to be developed in Iloilo.
In the Greater Manila Area, where Ayala Land focused largely in Makati and in the South, year 2010 sees the company pushing thru with plans for development covering the North Triangle area in Quezon City. Ayala Land again manifests its expertise in master planning, envisioning for the city a thriving business district that Quezon City still needs to date. “We want this to happen in a shorter time as we know there are business locators and partners who would like to see the priming of the area accomplished soonest,” Aquino declares.
A piece of land is never just a piece of land
In line with bringing in a new lifestyle, first off to be introduced as a new product in the retail segment will be the neighborhood and community centers. These will be quaint shops and retail establishments that will support residential and BPO developments. Ayala Land is also exploring hotels and tourism-related products to expand its portfolio.
Expansion projects and the opening of new phases of other existing developments are also set to go on full swing.
Ayala Land’s continued redevelopment of Ayala Center is brought to another exciting stage with the opening of the Ayala Triangle Gardens. According to Aquino, this will be the starting point for ramping up the Makati Central Business District with projects that will include upgrading the Glorietta retail center as well as launching a high-end residential play for Ayala Land Premier in that area, very much like how The Residences at Greenbelt (TRAG) is just a walk away from the mall. Other new residential offerings by Alveo will be in the office enclaves of Salcedo and Legaspi Villages. “These are excellent follow-throughs for the continued upscaling of the areas in Makati,” he describes.
The Bonifacio Global City (BGC), more popularly recognized as the Home of Passionate Minds, will witness Bonifacio High Street’s expansion to complete its 1-kilometer development plan to end closer to the Mind Museum, which will be the best science museum in the country. Also known as the “live, work, and play” zone, the city will likewise witness next year the addition of another building offering a total of 31,000 sqms of BPO space along with the launch of Avida Towers BGC and a new phase of Two Serendra, The Meranti.
Alabang will in turn follow thru with enhancements at the Alabang Town Center with an additional retail complex featuring department stores and supermarkets. Aquino added that Avida Towers Alabang will also be launched.
Further South in Laguna, the country’s first eco-community and now regarded as the nation’s sustainability capital in Ayala Land’s portfolio, NUVALI, earlier enjoyed highly successful take-up for its Ayala Land Premier (ALP) offerings: Abrio, Montecito and recently Santierra.
The sterling record provided fresh proof of Ayala Land’s ability to offer unique and highly-valued propositions to the high-end market. Where Ayala Westgrove Heights and Ayala Greenfield Estates further South fulfilled desires for lakeside sceneries, rolling hills and orchard-like environments, these new ALP offerings in NUVALI addresses particular aspirations for sustainable lifestyles.
Alveo will also be launching a project in NUVALI in the 2nd quarter of next year, while Avida will be expanding with Avida Settings Phase 4 and introducing new projects, Avida Village NUVALI and Avida Estates NUVALI.
Aquino also announced the introduction of more retail elements in NUVALI alongside the Sta.Rosa-Tagaytay road, with the construction of a new supermarket that enhances the Solenad retail area which has already scored distinct success in its provision of dining, shopping and convenience retail in the area.
“We expect NUVALI’s overall retail success and launch of residential developments to add to the attractions of One Evotech as a premium space for BPO locators,” states Aquino as he reveals the addition of the second BPO building next year.
Avida will be very busy launching some new phases in its existing developments, like Tower 5 for Avida Towers New Manila, Tower 5 for Avida Towers San Lazaro, and Tower 7 in Avida Towers Sucat, all to be launched in the 1st quarter and Avida Settings Phase 2 in Cavite in the 2nd quarter.
Cebu’s Amara and Alegria Hills in Cagayan De Oro will likewise see the addition of new phases.
A testament to enriching lives for more people
To top if all off, Ayala Land will be coming up with a breakthrough by launching projects in 2010 entering a new market segment. Aquino announces, “As part of being socially-responsible and contributing to nation-building, more will be benefiting from Ayala Land’s quality and level of service through ‘Amaia’. This is categorized as the economic housing line of Avida, ushering Ayala Land’s entry into a wider market—the very people who need us more. Amaia will offer house and lot packages with prices ranging from P700,000 to P1.3 million, to provide them with a high-quality product for their hard-earned money.” Amaia presents its maiden offerings in Laguna early next year.
“As we continue to finetune our products, our core competency on masterplanning is our distinct advantage and we want more and more people to benefit from this. This is part of our key thrust for the years to come, corporate social responsibility. This will be more integrated into Ayala Land’s business models, not as dole-outs but being more powerful as a driver for economic growth.” declares Aquino.
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