PLDT-SME Nation will further serve the small and medium enterprise (SME) sector through the “Bossing Ako” campaign that aims to encourage more Filipinos to become entrepreneurs.
It also seeks to inspire Filipino small-to-medium-scale entrepreneurs to continue striving for success and meet the challenges of growing their business.
“The Philippines needs more entrepreneurs in order to ensure our economic future. Today, about 90 percent of income in the Philippine economy is generated by SMEs. As we move forward into the 21st century, we’ll need more SMEs to provide more jobs, more income and more purchasing power,” said Kat Luna-Abelarde, vice president and head of PLDT-SME Nation.
The nationwide campaign kicked off with the launch of the song “Para sa mga Bossing” by Rico Blanco, collaborating with Journey lead vocalist Arnel Pineda.
A parallel effort focuses on icons of Pinoy entrepreneurship, telling their success stories to inspire SMEs.
These “Pinoy Bossing” include Lily Monteverde of Regal Films, Jay Aldeguer of Island Souvenirs, founding trustee Joey Concep-cion of Go Negosyo and PLDT Chairman Manny V. Pangilinan.
Great examples
lso representing the “Bossing Ako” movement are Les Reyes of Reyes HairCutters, Gardy Cruz of Pancit Malabon Express, Raphael and Jenni Soon of North Park, Ronald Pineda of Folded & Hung, Benjamin Liuson of The Generics Pharmacy, Darius and Carlos Hizon of Pampanga’s Best, Louie and Dulzi Gutierrez of Silverworks and Vicki and Cristalle Belo.
“The entrepreneurs we tapped for this campaign are all great examples of SMEs that others could look up to for inspiration.
The selection is both diverse and of top-notch quality, representing various industries,” said PLDT-SME Nation marketing head Amil Azurin.
In October, PLDT-SME Nation and Go Negosyo will host the MVP Bossing Ako Awards Night.
The awards will recognize the achievements of various entrepreneurs nationwide.
“At a time of great challenges for our country, we aim to promote entrepreneurship by showing the inspiring stories of SME owners nationwide,” said PLDT SME Nation Internet category head Christian Lim. (PR)
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