- Published on Monday, 26 November 2012 19:09
- Written by John Mangun / Outside the Box
In 2012 dollars, $5.2 
trillion of share value was lost in two days. In comparison, the total 
annual gross domestic product of the Philippines is only 10 percent of 
that amount. By the time the stock market stopped going down in 1932, 
the New York market had lost 90 percent of its pre-crash value.
The events leading up 
to “The Crash” could be taken from today’s newspaper headlines. The 
market had gone up nearly 1,000 percent in the previous 15 years, almost
 like US housing prices. Post-World War I America was riding an economic
 boom with housing construction, railroads and new technology from the 
automobile and telephonic communications leading the way.
The newly created 
Federal Reserve Bank had converted a sizable portion of the US gold 
reserves into cash and loaned these funds at lower-than-market rates to 
the banking system. Money supply increased 20 percent from 1927. The 
10-year stock-market rally was fueled by borrowing. The average person 
only had to deposit 30 percent cash to buy shares; the “big boys” did 
not have to put any cash up-front. At the time of the 1929 crash, banks 
had loaned $8.5 billion (in 1929 dollars) to buy shares. This amount was
 greater than the entire amount of dollars in circulation.
When an initial wave 
of selling hit in September 1929, as always happens in high-flying 
markets, investors were forced to sell to cover their loans. The amount 
of borrowed funds used for investing was so large that investors had to 
see weekly price increases just to cover the interest payments. 
Defaulting loans caused hundreds of banks to fail. This rippled through 
the banking system for another five years. Sources of capital stopped 
causing businesses to fail. The US economy collapsed, 
creating a tidal wave of depression around the world as the globe depended on the US as the engine of economic growth. Sounds familiar.
creating a tidal wave of depression around the world as the globe depended on the US as the engine of economic growth. Sounds familiar.
The most profound and 
lasting result of the crash was a new theory of economics in part 
created by John Maynard Keynes. In his 1936 book, The General Theory of 
Employment, Interest and Money, Keynes wrote, “The owner of capital can 
obtain interest because capital is scarce, just as the owner of land can
 obtain rent because land is scarce. But whilst there may be intrinsic 
reasons for the scarcity of land, there are no intrinsic reasons for the
 scarcity of capital.” Keynes advocated that the State, the government, 
create money to “a level which will allow the growth of capital up to 
the point where it ceases to be scarce.”
His view was that if 
the government had just printed enough money, the economic expansion of 
the early 20th century could have continued forever. This is the origin 
of Quantitative Easing.
President Roosevelt 
took Keynes as an advisor and adopted Keynes theories by devaluing the 
dollar by 75 percent, in effect printing 75 percent more currency. That 
worked so well that the US economy did not come back to pre-depression 
levels for 20 more years.
Stock-market traders, 
who had relied on the idea that markets were always efficient at pricing
 shares at the proper level, were thrown into chaos. From that, 
investment guru Benjamin Graham wrote his 1934 book Security Analysis. 
Graham created the idea that markets were often inefficient, over and 
underpricing shares and that the inefficiency of the market could be 
taken advantage of. He offered the idea of setting standards to 
determine the value of a company in relation to share price using Price 
Earnings and Book Value, among other factors.
However, in 1949 
Graham wrote The Intelligent Investor concluding that it is generally 
impossible for any individual to consistently outwit the market, thus 
denying the possibility of any distinction between “market price” and 
“value” of a security. Before he died in 1976 he all but gave up on 
individual issue value analysis, saying that his techniques were only of
 use for comparing companies within a sector and not for broad market 
moves. In effect, he repudiated his own long-held theory that the market
 was inefficient.
While the US may not 
have learned from the experiences of the 1930s, much of the developing 
world did learn, particularly after the 1997 financial crisis. For the 
Philippines, the best is yet to come. Buy the peso. Buy the PSE.
E-mail to 
 mangun@gmail.com, Web site is 
www.mangunonmarkets.com and Twitter @mangunonmarkets. PSE stock-market 
information and technical analysis tools provided by COL Financial Group
 Inc.
 
 
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