By Mark Aragona for Yahoo Southeast Asia | Yahoo Southeast Asia Newsroom –
Ayala Land unveils development in Pampanga
Pampanga is shaping up to be the center of the center.
Real estate giant Ayala Land (ALI) is investing P75B to develop Alviera, a 1,100-hectare mix-used community situated in Porac, Pampanga. A joint venture with the Leonio Land, Alviera is designed to be the first business, residential, educational, and recreational center for Central Luzon.
“With ALI’s rich legacy in developing integrated mixed-use communities, Porac will be transformed to a masterplanned township unlike any other in the province and in the whole of Central Luzon,” said Meean Dy, Vice President and Strategic Landbank Management Group head of Ayala Land.
Conveniently located
Alviera’s proximity to an airport and seaport is meant to attract local and international investment. The estate is five minutes away from Clark and 45 minutes away from Subic Freeport, and can be accessed from the north and south through the North Luzon Expressway (NLEX), Subic-Clark-Tarlac Expressway (SCTEX), and Tarlac-Pangasinan-La Union Expressway (TPLEX).
Alviera wants to have residents live, shop, work, and play in the same area, allowing ease-of-access and diminishing travel time. True to its mixed-use design, the township’s Phase 1 development will include three residential communities, the Industrial Park, the Alviera Country Club, and two schools: Holy Angel University and Miriam College, all of which will be completed within the next two to five years.
The 30-hectare Industrial Park in particular is set to attract investors, as the lots here will house factories for non-polluting light industries. Dy states that investors may own these lots and not just rent them. “We will give preference to buyers with immediate development plans to help create job opportunities in the near future.” Sixteen of these lots will be available for sale during Phase 1.
Porac’s municipal leaders have expressed their gratitude and support for Ayala’s project. “When all investments are realized, there will be a substantial increase in municipal revenues,” notes Vice-mayor Dexter David. “The town will emerge as new hub for business and tourism industry will be boosted once the grandeur of development is mixed with the beauty of nature.”
Designed with nature in mind
Alviera is unique in that it will complement the land it is located on, rather than building over it.
The residential, institutional, recreational, and business areas will all allow plenty of space for pedestrians, joggers, art displays, and play areas.
“The mountain range and other verdant natural terrain of Alviera allow it to offer modern living complemented by a refreshing natural environment,” says John Estacio, Alviera General Manager. “The university zone will have an open campus structure, the better to build around nature, and allow students to learn in a secure, serene and more conducive environment.”
Alviera is also designed as a tourist destination, with its outdoor adventure park SandBox already open to the public. SandBox features several activities, such as a 15-meter tall climbing tower, a zipline course, a giant swing, an off-road bike track, and all-terrain vehicle rental and trail. Playgrounds and kiddie pools are also available for children to enjoy.
John Paul Martinez, point person for Porac’s Tourism board, confirms that Sandbox has already attracted 30,000 visitors, and that local tourist attraction Miyamit falls has become famous thanks to the promotion of Alviera. “We welcome Alviera and Ayala because we know the impact it can have in the future,” he states. “We are currently on the process of creating our masterplan for local tourism, just in time for when Alviera finishes construction.”
Real estate giant Ayala Land (ALI) is investing P75B to develop Alviera, a 1,100-hectare mix-used community situated in Porac, Pampanga. A joint venture with the Leonio Land, Alviera is designed to be the first business, residential, educational, and recreational center for Central Luzon.
“With ALI’s rich legacy in developing integrated mixed-use communities, Porac will be transformed to a masterplanned township unlike any other in the province and in the whole of Central Luzon,” said Meean Dy, Vice President and Strategic Landbank Management Group head of Ayala Land.
Conveniently located
Alviera’s proximity to an airport and seaport is meant to attract local and international investment. The estate is five minutes away from Clark and 45 minutes away from Subic Freeport, and can be accessed from the north and south through the North Luzon Expressway (NLEX), Subic-Clark-Tarlac Expressway (SCTEX), and Tarlac-Pangasinan-La Union Expressway (TPLEX).
Alviera wants to have residents live, shop, work, and play in the same area, allowing ease-of-access and diminishing travel time. True to its mixed-use design, the township’s Phase 1 development will include three residential communities, the Industrial Park, the Alviera Country Club, and two schools: Holy Angel University and Miriam College, all of which will be completed within the next two to five years.
The 30-hectare Industrial Park in particular is set to attract investors, as the lots here will house factories for non-polluting light industries. Dy states that investors may own these lots and not just rent them. “We will give preference to buyers with immediate development plans to help create job opportunities in the near future.” Sixteen of these lots will be available for sale during Phase 1.
Porac’s municipal leaders have expressed their gratitude and support for Ayala’s project. “When all investments are realized, there will be a substantial increase in municipal revenues,” notes Vice-mayor Dexter David. “The town will emerge as new hub for business and tourism industry will be boosted once the grandeur of development is mixed with the beauty of nature.”
Designed with nature in mind
Alviera is unique in that it will complement the land it is located on, rather than building over it.
The residential, institutional, recreational, and business areas will all allow plenty of space for pedestrians, joggers, art displays, and play areas.
“The mountain range and other verdant natural terrain of Alviera allow it to offer modern living complemented by a refreshing natural environment,” says John Estacio, Alviera General Manager. “The university zone will have an open campus structure, the better to build around nature, and allow students to learn in a secure, serene and more conducive environment.”
Alviera is also designed as a tourist destination, with its outdoor adventure park SandBox already open to the public. SandBox features several activities, such as a 15-meter tall climbing tower, a zipline course, a giant swing, an off-road bike track, and all-terrain vehicle rental and trail. Playgrounds and kiddie pools are also available for children to enjoy.
John Paul Martinez, point person for Porac’s Tourism board, confirms that Sandbox has already attracted 30,000 visitors, and that local tourist attraction Miyamit falls has become famous thanks to the promotion of Alviera. “We welcome Alviera and Ayala because we know the impact it can have in the future,” he states. “We are currently on the process of creating our masterplan for local tourism, just in time for when Alviera finishes construction.”
