Camella makes dreams within reach

Updated May 15, 2009 12:00 AM

Camella brings grand living within reach of Filipino families.

MANILA, Philippines - When ground is broken to lay the foundation of a new home, being built is not merely a house but a new life as well. It is at the core of every Filipino’s dream; the heart from which every aspiration takes root. From starting a family to pursuing success in one’s profession, it all begins with the house that one can truly call his own.

Undeniably, it is a measure of success. Every brick laid out represents a triumph over adversity. As the walls grow, so progresses his life journey — securing a stable job, assuming a greater sense of responsibility, and affirming an unwavering commitment to family. Within those four walls and a roof lies the essence of every Filipino’s life quest. And for over 30 years, he has been undertaking this voyage with Camella by his side.

Founded in 1977 under C&P Homes Inc. by Senator Manuel B. Villar, Camella’s remarkable growth has allowed it to offer far more than an affordable home for the average Filipino family. In the past three decades, it has consistently provided value-for-money homes in masterplanned communities - the first real property developer to do so in the country.

Camella, the pioneer in the affordable housing segment, has built over 200,000 homes through 87 projects - maintaining a strong presence in Mega Manila and 17 other key provincial destinations and 38 cities and municipalities, while aggressively expanding to other regions.

So massive is its reach that an entire generation of Filipinos has come to refer to Camella as their first address. The homes have stood witness to the many celebrations of life. A child’s birth, his first steps, beginning school, taking family vacations, graduation, landing the first job, getting the promotion, falling in love, and starting a new family - every step was taken with Camella. Indeed, every brick tells a story.

More than just offering attractive homes at affordable prices, Camella has been building communities as it develops its properties. Understanding the Filipino spirit and the bond it shares with its kin, every property is designed to cultivate and nurture relationships among residents - creating a secure neighborhood of friends where parents need not fear for their children’s safety, and spouses may leave for work with the assurance that their family’s wellbeing is adequately looked after.

Camella also offers varied home choices, with a portfolio that boasts of a full range of options - from inner city town houses to vast suburban single-family homes; from mid-rise condominiums to luxurious high-rises. Indeed, there is a Camella home suitable for one’s income and location.

Another aspect of property development that shows Camella’s sensitivity to its customers’ needs and preferences is in the area of maximizing spaces. Camella realizes that one need not settle with cramped spaces even when there are budget challenges to be considered. It has adopted a style and interior design strategy that makes an available space seem bigger than it actually is. By doing this, Camella is giving its customers an opportunity to move from crowded places to well-planned spaces.

After over 30 years, Camella remains committed to fulfilling its vision of providing quality homes, well-planned communities and home investment opportunities to millions of Pinoy families and Filipino workers overseas. And as the Filipino continues his life’s journey, he is reassured that each step taken is with Camella by his side.

For more information on Camella’s varied portfolio of homes, call: 772-1096 for South Manila; 718-1896 for East Manila; 418-0975 for North Manila; (044) 796-0078 for North Luzon; (043) 757-0702, (033) 337 7699 and (082) 298-0387 for Mindanao projects or log on to www.camella.com.ph.