Wednesday, July 18, 2012

Refinement redefined at Park Point Cebu


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LIVE, work and play are Ayala’s main motivations for the new residential building Park Point Cebu. Ayala Land Inc. (Ali), through its signature brand Ayala Land Premier (ALP), will be launching a new tower in the center of the thriving city of Cebu.
Business hubs across the globe will no longer be solidified into one area as Ayala bridges the gap by creating multi-use hubs for working and living combining clusters of leisure and residential developments.
The Cebu Park District will mirror that of Bonifacio High Street as well as Makati as Cebu grows into an industrial and much sought-after living destination. “Five to ten years ago, high end property developers like Ayala thought that Cebu wasn’t ready. (Today,) Cebu has changed dramatically to an economic and prosperous district that is now ready to carry the brand that Ayala offers,” said Jose Juan Jugo, head of Ayala Land Premier. “We needed to catch up with Cebu because she was running to fast,” he added.
Ali and Cebu Holdings Inc. (CHI) continue to have a major redevelopment project that involves the twinning of its existing business squares—Cebu I.T. Park and Cebu Business Park. Through this, they hope to solidify the character of the city as a burgeoning global hub for business, pleasure, leisure and living.
Ali and CHI will be investing a total of P12.5 billion in the development of Cebu Park District which includes the revitalization of Cebu Park District’s overall master plan. Cebu Park District will create a destination that allows urbanites to enjoy a space that flourishes and espouses both convince and recreation. As well as the comfort of knowing all of your wants and desires are an elevator ride away.
“We want the residences to have access to the supermarkets at the mall and be able to take the elevator when they please (in order) to pick up olive oil to finish cooking. We want to give them accessibility and luxury,” said Jugo.
“This distinctive lifestyle destination is regionally recognized for housing different premier shopping and dining options to serve the gustatory desires of both locals and tourists. Given its function, it basically completes and balances the urban experience in Cebu’s urban hub,” shared Antonino Aquino, president of Ayala Land and chairman of Cebu Holdings, Inc. “However, the expansion that involves investment share of Ayala Land Premier, will broaden the basic intent of its master plan.”
The 38-storey residential tower is the first of its kind in ALP’s residential portfolio in the region. ALP will be introducing a new living concept that will mark the beginning of sophisticatedly modern and integrated living within the premier shopping, dining and entertainment destination itself. Ali through ALP expands its footprint in the Cebu region broadening the spectrum of Cebu Park District which will be at the center of the thriving city complex.
“Given its location, future residents will experience sophistication and convenience at the same time, as Park Point Residences will offer private access to the soon-to-rise destinations in Ayala Center Cebu. While the idea of living a sophisticated lifestyle is not new to Cebuanos, the newest residential development will further the experience through replicating globally designed lifestyles In major cities worldwide, as Park Point Residences will be set right at the heart of an exciting urban enclave,” shared Jugo.
Each unit will be furnished to offer soothing and refreshing spaces above the din of bustling metropolis. With a total of 255, which consist of one- to three-bedroom units the iconic residential tower will offer a vast view of Cebu’s vibrant cityscape which is at the center of everything.
“Most of the thriving cities across the globe demonstrate of envision offering a lifestyle that is defined by expediency and refinement, coupled with options that allow urbanites to breathe and relax despite the fast-paced setting. That is basically what the expansion of Ayala Center Cebu and the rise of Park Point Residences will replicate in the coming years—a pensively master-planned urban center and residential enclave that will reinforce the innate sophistication and urban convenience of Cebu,” Jugo intimated. And for more inquiry contact +63917.3236123.

In Photo: Architect ’s perspective of Park Point Residences. (Ayala Land Inc.)

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