Thursday, June 27, 2013

Nurturing protected parks for a greener future




RECOGNIZED as one of the Philippines’s national symbols, the narra tree’s rich reddish brown color and resistance to fungi and insects have made it a popular choice for sculptures, installations and furniture. However, the demand for narra wood has left its population critically endangered, marred by illegal logging activities.
In an effort to restore environmental balance and nurture nature’s treasures, Greenfield Development Corp. has made one of its master-planned communities, Greenfield City in Santa Rosa, the home of thousands of indigenous tree seedlings, including the endangered narra.
Spearheaded by the Philippine League of Local Environment and Natural Resources Officers (PLLENRO) and in cooperation with the City of Santa Rosa, Greenfield City served as the venue for a massive tree-planting activity commemorating Earth Day in which several representatives from various Santa Rosa businesses participated.
More than 1,000 endemic narra trees, as well as bitaog, pink tabebuia and butterfly trees, were planted on a 5000-square-meter lot along United Boulevard. “Each tree has the capacity to absorb 8 kg of carbon dioxide per year, collectively contributing to the massive reduction of greenhouse gases,” said lawyer Duane AX Santos, executive vice president of Greenfield Development Corp.
“Endemic tree species like narra are protected by environmental laws. Over the years, we hope to grow these trees into rich, vibrant forests that serve as an enduring legacy to the next generation,” added Santos.
In its 50-year legacy of land stewardship and real-estate development, Greenfield always made environmental conscientiousness an integral part of its projects. Its largest development yet, Greenfield City, is patterned after a park-living concept, putting a premium on open spaces and nature and providing a suburban feel.
Greenfield City’s 30-hectare Pramana, the country’s first residential park, devotes more than half of its space to tree-lined roads, playgrounds, manicured lawns, pocket parks and green buffer zones amid Zen-inspired homes and amenities. Pramana and the company’s other residential offering in Santa Rosa, Solen Residences, feature sprawling greenery and vast open spaces that promise to bring back one’s sense of childhood. These properties were developed not only with a park, but within a park.
Greenfield City’s outlet hub, Paseo de Santa Rosa, offers a pedestrian-friendly atmosphere and an open-air and park-feel alternative to congested shopping malls, featuring restaurants and outlet stores amid sprawling greenery. Additionally, the 65-hectare Greenfield Auto Park, an industrial center amid close to a thousand endemic trees and plants, observes strict waste-management protocols and recycled water for irrigation.
All these efforts stem from Greenfield’s enduring commitment to develop thriving lands and communities for the future. “We are nurturing the lands of our founders to move and inspire generations to come,” Santos said.
www.greenfield.com.ph

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