- Details
- Category: Companies
- 07 May 2014
- Written by Roderick L. Abad
WATERFRONT Cebu City Hotel & Casino (WCCH) has generated about P33 million in revenues from room charges over the last 12 months, a top executive said.
WCCH Group Reservation and Distribution Manager Joson Lim told the BusinessMirror that the amount earned from April 30, 2013, until the end of last month is equivalent to approximately 10,000 total room nights. “We attribute such achievements because of the consistency of our product and services,” he said.
With the improved performance of the hotel, Lim revealed that they expect to make a room topline of P44.5 million or 14,000 total room nights by the end of 2014.
He expects to realize this target by “being fully engaged with the marketing programs of our online partners, and still keep the high consistency of delivering high-quality products and services.”
WCCH is part of the Waterfront Hotels & Casinos chain of properties nationwide. “As a city hotel, we are the top of mind choice because of our location at the center of Cebu City, which is very near to the financial and commercial hubs in the metro,” said Lim, saying this has made the hotel an ideal venue for international events, concerts and conventions.
Recently, WCCH has been feted for the second time as the top producing hotel in the four-star category during the recently concluded 2014 Expedia Partner Awards.
Expedia is a leading global online travel agency web site, featuring some of the world’s top online travel brands.
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