Lucio Tan at 25: Birth of an enterprise

In Photo: Himmel, 1999

By Joey de Guzman / Special to the BusinessMirror

AS a child, Lucio C. Tan was always fascinated by technology. With a sense of wonder, he marveled at the speed and efficiency by which machines and high-tech devices of his time transformed the world. He believed then, as now, that technology and innovation play vital roles in the development of any enterprise.

At his tender age, he dreamt of becoming a scientist. Thus, after graduating from Chiang Kai Shek High School in 1955, he immediately set this dream to motion: He enrolled in a chemical engineering course at the Far Eastern University. Though he did not become a full-time scientist by profession, his almost obsessive fondness for science and technology is reflected in his daily life and throughout his business empire.

Business mind-set

As a working student, the young Lucio Tan busied himself with mastering the craft of mixing chemicals and flavorings at the Bataan Cigar and Cigarette Factory. Through hard work and a frugal lifestyle, he slowly raised the seed of his envisioned enterprise. While still working for the cigarette firm, he became a partner in a cornstarch venture and, later, established an electronics shop producing transistor radios. Though both attempts at entrepreneurship didn’t take off, these setbacks only fueled his determination to pursue his dream.

Sowing the seeds of an empire

At 25, he started laying the groundwork for a chemical manufacturing and trading firm. While others of similar age were busy establishing careers after college, Tan was already forming the foundations of what would become one of the most inspiring corporate success stories in the Philippines.

Making the most of what he learned from his chemical engineering studies and his work of mixing chemicals at the Bataan Cigar and Cigarette Factory, he drew plans and purchased second-hand machines and reconditioned American trucks for his envisioned enterprise.

On November 18, 1960, Himmel Industries Inc. was born. The company started small, venturing into the trading of chemicals, such as refined glycerin, sorbitol, industrial honey, menthol and flavoring compounds. While the company’s original target market was the burgeoning cigarette industry, it later expanded operations to supply major ingredients to the food, pharmaceutical, beer, paint, ink, textile, cosmetic, paper, glue, plastic, rubber, PVC and cement industries.

Within the same year, Tan married Carmen Khao Tan. They have seven children.

Founders

Located in Barrio Santolan, Pasig City—where it still stands today—Himmel was founded by Tan and several partners. Each took specific roles in managing plant operations, marketing and cash management. With this core group, Himmel provided high-quality products and professional services, thus earning the trust and loyalty of its clients and business partners.

Early years

At the time of Himmel’s entry, there was great demand for refined glycerin—a chemical widely used in the cigarette, paint, pharmaceutical and cosmetics industries. However, few Philippine companies could meet the demand and the pharmaceutical grade required by most manufacturers. Seeing great opportunity, Tan flew to the United States and bought an old glycerin refinery, dismantled the same and rebuilt it piece by piece in the Philippines.

The refurbished plant was a huge success. Himmel was able to process and produce high-grade glycerin, which it sold to local companies at costs much lower than its imported counterparts. Because of Tan’s foresight and keen business sense, many local companies benefited from his glycerin plant, which made Himmel a byword in Philippine industrial circles.

Trading and related businesses

Years later, Himmel’s operations expanded to the trading of industrial chemicals. In 1977 it built a second glycerin plant.  With the foundation for long-term stability in place, Himmel diversified into the trading of fabricated steel drums, compound flavors, and fragrances and printing ink.

With great demand for flavorings and fragrances, Himmel introduced the planting of peppermint grass in Mindoro; propagation of citronella plants in Laguna; and raising of honey bees. It was upon Tan’s initiative that honey production was pursued. Even today, the tycoon is an acknowledged beekeeping expert, a skill he acquired during his younger days as a chemist for the Bataan Cigar and Cigarette Factory.

With natural competitive advantages as a supplier of raw materials, Himmel ventured into soap manufacturing. Through Manserve, an affiliate company, Himmel produces its own line of bath soap, like Nova, Success, Persona and Stiefel. The company is also a major subcontractor, producing different brands for various multinational corporations.

In 1981 Himmel set its sights on the booming Calabarzon area. Using South Korean technology, it built a private pier in Pinamucan, Batangas, that could service huge vessels with average lifting capacities up to 17,000 dead weight tons. Later, Himmel acquired 14 shore tanks with a combined capacity of 11.5 million liters of liquid bulk cargo, including aviation fuel.

On a par with international standards, Himmel’s liquid cargo terminal could store imported chemicals and solvents in bulk for later delivery to different parts of the Philippines. Equipped with some of the best safety and firefighting equipment, the cargo terminal has attracted an impressive list of clients which includes giant multinational firms.

Himmel and the lt Group

Through vision and hard work, Tan and his cofounders built Himmel from its small plant in Pasig City to its current status as one of the country’s biggest chemical traders. Its path to success was paved with calculated moves, carried out with methodical precision. Its operations were anchored in the belief that nothing can be gained from haphazard strategies.

Indeed, after more than five decades, Himmel has distinguished itself not only in the chemical manufacturing and trading sectors, but also as the seed from which sprouted a vast conglomerate that now cuts across the length and breadth of Philippine commerce.

It was from Himmel and, later, Fortune Tobacco Corp., that the Lucio Tan Group of Cos. (now publicly listed as LT Group Inc., or “LTG”) expanded into agribusiness; airlines and related services; banking, finance and securities; brewery; chemicals; distillery and alcohol; education; food; hotel; real estate; soap manufacturing; steel fabrication and construction; and tourism and travel services.

Since Himmel was established, Tan set his sights on the pursuit of quality and profitability that was to shape the vision of today’s LT Group Inc. With its achievements, it could be said that Himmel—more than a corporate success—is one man’s vision which he dreamed and put into action at the young age of 25.

Source : http://www.businessmirror.com.ph/lucio-tan-at-25-birth-of-an-enterprise/