Thursday, December 25, 2008

Firm proceeds with Lapu project

A REAL estate company showed its optimism in the market amid the global financial crisis by pursuing the groundbreaking of the first of six towers of its five-hectare leisure residential property development project in Punta Engaño, Lapu-Lapu City yesterday.

Robinsons Land Corp. (RLC), the real estate arm of JG Summit Holdings Inc., will start construction of the first tower of AmiSa this month.

AmiSa is a multi-million peso five-star condominium-resort. It is RLC’s first project into high-end mixed-use property development, which include condominiums, a hotel and other resort amenities.

The first tower, which has 14 levels, will house 136 condominium units and is scheduled to be completed by 2010. The building design is inspired by infrastructure in Gold Coast, Australia.

“The take-up is very good. This (groundbreaking) manifests our intent to deliver our promise to our clients,” said Trina Cipriano, RLC assistant vice-president for leisure and retirement.

She told reporters that there is a possibility that RLC will build one tower every year until the six towers are completed, especially if market response continues to be strong. The towers collectively offer more than 800 condominium units.

Units at the first tower, or Tower A, are “almost sold out” since it was introduced to the market in November last year. RLC already started selling the 155 condominium units for the second tower, or Tower B, last August.

The buyers, Cipriano noted, are comprised of a “good mix” of foreign investors, overseas Filipino workers, and locals, including Cebuanos. The resort community’s location also poses an advantage for the company to market it to the rest of the Visayas and Mindanao.

“They could use their units at AmiSa as their second home and enjoy the amenities here while enjoying Cebu,” she said.

The units are classified into two-studio type with a price tag of about P3.1 million to P3.3 million and two-bedroom, which is priced at about P5.2 million.

Looking ahead, RLC remains bullish for 2009 because the company is “riding on its good reputation and track record.” Cipriano pointed out that demand for homes continues to rise.

Meanwhile, the company is still on the lookout for an international hotel chain operator that will manage and operate the hotel within AmiSa. (NRC)



FOR MORE INFO ABOUT CEBU REAL ESTATE INDUSTRY, CALL


Realtor SAMUEL LAO, REBL#1341
PAREB-Cebu Realtor's Board Inc. (2nd VP Elect,2009)
RealtyOPTIONS Marketing & Consultancy Inc.- President/CEO
Tel Nos: (+63 32) 5166194 / 2550374
Mobile: (+63 918) 9236123 / 0922.8236123

www.laosamuel.com
www.laosamuelmls.blogspot.com

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