Friday, August 12, 2011
A HOTEL management firm, Genesis Hotels and Resorts Corp. (GHRC), is looking at the strong potential of domestic tourism to strengthen the portfolio of all its managed hotel and resort properties.
An official said they are aggressively promoting their properties in Cebu and attracting Cebuano travelers to consider their managed properties as “the place to stay” when on a business trip or vacation.
“If we can’t get as many tourists abroad to come and experience our properties, then we are looking at domestic tourism,” said GHRC assistant vice-president for marketing, John Tanjangco, in a recent interview.
Tanjangco believes domestic tourism is one of the country’s growth drivers, as airlines flew 14 million travelers last year.
According to the Department of Tourism (DOT), the tourism sector contributed at least six percent to the country’s gross domestic product (GDP).
GHRC started operations in 1999. It currently manages eight hotel and resort properties all over the country, including the new Astoria hotel in Baclayon, Bohol that is set to soft-open this year. The new facility will have 170 rooms and is expected to be completed next year.
Other managed properties of GHRC include Astoria Plaza, Astoria Boracay, Bellarocca Island Resort and Spa in Marinduque, Hotel St. Ellis, Hotel Venezia, Las Casas Filipinas de Acuzar, Midas Hotel, and One Tagaytay Place Hotel Suites. The company is also set to manage two international hotels in Vietnam and China next year.
GHRC is exhibiting all their managed properties at the Ayala Center Cebu in partnership with Asiatravel.com, a hotel and travel reservation service provider.
Published in the Sun.Star Cebu newspaper on August 13, 2011.
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