Sunday, March 4, 2012
AFTER years of establishing itself as a developer of housing units in the country, Vistaland, developers of Camella Homes, is setting its sights on building community malls.
In a visit to Cebu Friday, Vistaland founder Manuel Villar said they are ready to build their own brand of Camella Malls in areas where they have built communities. One of these malls will be the Camella Plaza in Talisay City.
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Villar told reporters Friday that after 21 years in Cebu, they want to make it known that they have accomplished a lot since they first began.
‘Big bang’
He admitted that his company has kept a low profile in Cebu for several years.
“We want this year to be memorable. We want a big bang. Everything we have done, it has to be known. We intend to blaze trails again,” he said.
Villar said that although they have sales revenues that are much higher than other developers, not many people know it because they don’t make enough announcements.
He felt that they owed it to their stakeholders to be proud of their accomplishments and to “start bragging.”
Camella Plaza, which sits on a one-hectare property, will be a 6,000-square meter commercial area with a department store, supermarket and other concessionaires.
He admitted that they have been planning the construction of the mall for a long time but it was only recently that they decided to finally start on the project. “Anytime soon, we will start construction. We will be very aggressive in the next two years.”
Villar said their malls will not be imposing structures because these are designed to complement the communities they have built.
He added that sometimes, people do not want to have to park in a large parking lot and walk inside a big building just to grab a bite to eat at their favorite fast food outlet.
While they have completed plans for Camella Plaza in Talisay City, Villar said the areas of Talamban and Mactan are “good candidates” for areas that could use strip malls that they have in mind.
Moving to suburbs
He said that just like in Manila, Cebu will see more people moving to the suburbs and that community centers that they are planning are ideal for such areas. He explained that the concept they have in mind are complete amenities that a community needs such as a shopping area, schools and churches.
Aside from these plans, Villar said they are returning to their old developments because he wants to improve them.
He promised a year-long celebration in Cebu and assured that Cebuanos will feel and see physical developments in all of their projects.
Camella’s first project in Cebu was in Lapu-Lapu City in June 1991. It currently has developments in Mactan, Talamban, Guadalupe, Talisay City and Carcar City.
Published in the Sun.Star Cebu newspaper on March 05, 2012.
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