Friday, September 28, 2012
AN electronic marketing (e-marketing) firm is banking on Cebuanos’ excellent communication and inherent entrepreneurial skills to expand its “mobilepreneur” base in the country.
Noel Velasquez, president and chief executive officer of Planet Mobile Technology, said the Cebuanos’ ability to speak Filipino, English and Cebuano will help the company attract more entrepreneurs to join their growing team.
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Planet Mobile is a division of Planetbiz International Inc., established in October last year.
It is an e-marketing firm that distributes products and telecommunication services using social marketing strategy. The firm is supported by an Internet distribution system and a third-party secure e-payment process.
The company was founded by a group of business people who have been in the multi-level marketing industry for more than two decades. The group is composed of marketing, sales, information technology, and communications practitioners.
“The company aims to empower consumers. We educate them about the products and services being offered,” Velasquez said in an interview. “Companies approach us to market their products. We help them increase their sales.”
Velasquez said they call their sub-dealers “mobilepreneurs” whose function is to educate all prepaid users on the importance of having post-paid plans and “how they can maximize their expenses and generate income.”
A mobilepreneur is given a virtual office where he/she can manage his/her own business, facilitate product orders, or even accept secured payments via web or mobile device.
As of August, Planet Mobile has about 1,350 mobilepreneurs, mostly from Cebu. The company targets to reach at least 5,000 members by yearend.
“We have chosen Cebu as a jumping point, being the gateway to other points of the country. Cebuanos’ ability to speak Filipino, English and Cebuano will allow us to expand our base in the country and even to other countries,” he said.
Planet Mobile carries the products of Globe Telecom’s SME post-paid, prepaid plan and Gcash Powerpay + and Sotelco’s I-connect VOIP service.
They also ventured into consumer products, partnering with Monde Nissin Corp. to market Lucky Me’s Nam Nam, an all-in-one seasoning mix.
Velasquez said the one-time membership fee of P3,735 comes with a business kit. Planet Mobile Technologies recently opened its hub at the Mango Square Mall.
Published in the Sun.Star Cebu newspaper on September 29, 2012.
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