Friday, November 18, 2011
STRATEGY professor Brian To will visit the country this March to conduct a business seminar for corporate executives.
Dubbed as the Strategy Formulation Seminar: A Charity Event, it will be the first of a three-part module on corporate strategy.
By To’s assessment, 94 percent of private and public companies in the country have never achieved their strategic goals. The seminar, he said, would be a good venue for corporate executives to learn about creative strategies in the midst of highly competitive markets.
“Executives will learn how to strategize when competition is at their doorstep,” To said, referring to the markets like China and India, as well as troubled countries like the United States and Europe, that are struggling to find solutions to their economic problems.
“New emerging competition in every industry and sector is either in talents or investments,” he added.
Track record
To is a practice professor of Strategy and Leadership at HEC Paris and a senior fellow at The Wharton School of the University of Pennsylvania. He has been a business professor and management adviser for over 25 years to Fortune 500 corporations, governments, emerging companies and family-owned enterprises.
To, who will facilitate the seminar, said that participants will be exposed to creative strategies that will teach them to make services and products distinctive from what competitors offer.
Proceeds of the seminar will be donated to The Sagip Buhay Medical Foundation, to provide medication to patients in the medicine wards and intensive care unit of the Philippine General Hospital.
The charity business seminar is supported by Cebu-based Global Carrier Philippines, Inc.
Education
While Filipino companies need to advance their businesses to compete head-on with other emerging markets, To advised the Aquino administration to focus on education by providing affordable postgraduate programs, so the country can produce highly-skilled human resources for the global workforce.
He said the country should prepare for the changing trends in human resource competitiveness in the next few years. “Education is the key,” To said.
He said Filipinos working overseas have favorable traits and a competitive advantage over other nationalities.
“Filipinos have good communication skills, strong collaboration attitude, and they have the ability to adapt to various cultures quite easily.”
However, To warned that if these workers will not be given postgraduate opportunities, they will be left behind in the global workforce.
“Molding a young person into a call-center agent is a short-term solution. He or she needs to be backed by good academic credentials,” To said.
Published in the Sun.Star Cebu newspaper on November 19, 2011.
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