Pro-Friends posts record sales

TUESDAY, 19 JULY 2011 18:40 AIR URQUIOLA

ONE of the Philippines’ most innovative property companies and topnotch housing developers, Property Company of Friends Inc., or “Pro-Friends,” has once more cemented its status as one of the country’s leading real-estate companies by achieving record sales during the first half of the year. Pro-Friends, which is known for its property developments in Cavite and Iloilo as well as the developer of Lancaster and Bellefort Estates, has vigorously surpassed its previous sales figures, posting more than 3,500 units within the first five months of 2011.

According to Pro-Friends president Jocelyn Guzman, “Its successful track record in sales is a reflection of the company’s brilliant and effective business strategies, resulting in increased sales from satisfied homebuyers searching for the best real-estate deals in the country. The organization’s sales performance from January to May this year clearly indicates that homebuyers nowadays are much wiser; they prefer a company that gives the best, value for money deals as evidenced by our sales take-up of P5.3 billion for the first five months of the year.”

Guzman also said that the demand for housing supply in the Philippines continues to be high, that is why Pro-Friends is always ready to respond to the challenge of building and selling more affordable quality homes in the upcoming months. “We are very optimistic about the future of real estate in the country,” Guzman added.

“Its record-breaking accomplishment in sales for the past five months is an obvious indicator of the achievements of the company’s projects,” Pro-Friends VP for sales and marketing Vince Abejo said. “The projects’ success lies on several factors, which include the right product offerings that meet the needs of Filipino homebuyers, supported by aggressive marketing and sales programs, including excellent customer service. The company’s success in sales is also mainly attributed to the fantastic efforts of Pro-Friends’ assertive and hardworking sales and marketing teams.”

Pro-Friend’s record-setting sales performance shows that the company has perfected the right product offering; matched with a well-planned financial scheme, and is preferred by the affordable and middle- income market sectors. The company has a limited offering of 10-percent down payment payable in 12 months and the buyers can move in sooner—on the 13th month to be more precise. The deal comes with no balloon payments with low interest of 10 percent per annum locked in for the first three years.

This latest promotion is designed for home buyers who want to move in quickly, or who have difficulty raising the usual 20-percent down payment (at 24 months bank financing option) but can afford a slightly higher monthly amortization.

The company, which was founded in 1999, has completed 52 successful communities so far and 36 ongoing projects, including Bellefort Estates, Lancaster Estates, California West Hills, Carmona Estates, Garden Grove Village, Greensborough Subdivision, Ridge Crest, Montefaro Village, Monticello Villas and Parc Regency Residences.

Recently, the Makati Showroom located on the ground floor of 6796 Convergys One Building, Ayala Avenue corner Salcedo Street, Legaspi Village in Makati City, was inaugurated and Pro-Friends announced that their prospective clients can now view photos of model houses and scale models of the company’s two flagship projects—Lancaster Estates and Bellefort Estates.

“With the construction of both flagship projects in full swing and sales take-up rocketing sky high, this milestone not only shows how positive we are about 2011 but also underscores an even stronger commitment to the Filipino homebuyers,” remarked Pro-Friends chairman Guillermo Choa. Visit www.profriends.com for more information.