Matthew Booth | Jul 25, 2012 |
By Tricia V. Morente
To say that the Philippines is experiencing an unprecedented surge in
its property market is an understatement. In the last decade alone, the
country has built 20 new business districts. An unparalleled level of
development never before seen in the country’s hundred-year history with
office space take-up in Metro Manila now being the highest in the Asia
region and covering approximately 300,000 sqm.
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According to David Leechiu, the country manager of global services firm Jones Lang LaSalle Leechiu, the Philippines has become “part of an anti-crisis solution for many multinationals,” and this has led to the growth of the country’s middle and upper classes, consequently bringing with it an increased demand in the luxury property segment.
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Emblems of development
Nowhere is the luxury trend more apparent than in the Makati and Fort Bonifacio central business districts, where the number of luxury properties is on the rise. Imposing itself on the once-bare Fort Bonifacio skyline is Ayala Land’s recently announced P30 Billion (US$720 Million) venture, One Bonifacio High Street, a lifestyle destination that will house Ayala Land Premier’s “The Suites,” a 63-storey all-suite residential tower, as well as the new Philippine Stock Exchange building, a premium lifestyle mall and the capital’s third Shangri-La hotel.
Ayala Avenue, where most of the country’s top companies hold office, is also seeing the rise of the Makati Place, the Gold LEED pre-certified upscale mixed-use development by Alphaland Corporation, a destination developer known for ambitious projects like the 500-hectare Balesin Island, an exclusive getaway for Manila’s upper crust.
Rockwell Land Corporation, known for its game-changing move in 1995 of simultaneously developing five high-rise luxury condominiums at a time when the rest of the industry shied away from taking risks, refuses to be outdone. The company recently launched its expansive development “A Greater Rockwell” in collaboration with Carlos Ott, the globally renowned architect who designed the iconic 7-star luxury hotel, Burj al-Arab in Dubai.
Indeed, Manila has never experienced so much activity in its luxury property market. According to Jose Antonio, the founder, president and CEO of top real estate firm Century Properties Group, Inc., the “uber-luxury space” is even expected to grow further. “The demographics of the Philippines today is such that we’ve become a very big country already,” he says. “We’ll have a population of 100 million by 2015, and because of this, the purchasing power of Filipinos has improved a lot over the years. In fact, it was announced recently that for the first time, the Philippines is now a lender to the IMF. The country has reached a certain stage of financial stability it has never before experienced.”
Branding Manila
It was Antonio’s group that decided to bring to the country one of the most prestigious luxury real estate brands in the world, New York-based Trump. For decades Trump-branded properties worldwide have maintained their status as the standard bearer for luxury living. Trump Tower Manila, the newest addition to the illustrious roster of Trump-branded developments, is the first to be built in Asia this decade.
Announced
in September 2011, Trump Tower Manila is a US$150-million, 56-storey
residential skyscraper that will stand within the 3.4-hectare mixed-use
development of Century City on Kalayaan Avenue, in the heart of what is
now called “MoMa” or Modern Makati. Situated on a land area of 2,063 sqm
with a ground floor footprint of 750.01 sqm, Trump Tower Manila will be
the country’s most iconic building yet. Its most prominent feature an
environmentally sustainable steel and glass curtain wall facade, which
is designed to allow natural light to come in.
“The architecture of Trump Tower Manila will be prominent in the Manila skyline. It will be a beautiful glass building and very architecturally significant with an incredible spire,” says Donald Trump, Jr., vice president of Development and Acquisitions of the Trump Organization, adding that the property symbolises everything a Trump-branded project stands for. “It’s that level of detail we bring to a project,” he added, “that level of quality construction, high quality concierge and that level of thought that goes into an amenities package. Having incredible fitness facilities, reading rooms, libraries, having pools that overlook the entire city… It’s like living in a paradise in your own building. That’s what it means to be a Trump brand.”
Future residents of Trump Tower Manila will enjoy first-class amenities, including six basement parking levels with a total of 248 slots; an upscale fine dining restaurant at the ground level; a business centre, video room, a library, a garden terrace and lounge on the third level. Breathtaking vistas will be enjoyed on the 29th and 30th floors, where a spa and fitness centre, as well as a juice bar, sun deck and lap pool are located for the exclusive use of residents.
“The fact that a Trump-branded development is rising in the Philippines is a testament to the increased confidence of the international sector in our country’s potential to be a world class destination,” said Antonio. “As a standard bearer of excellence in residential living, Trump Tower Manila also positions the Philippines as the ideal place of residence for global citizens.” He added that the rise of Trump Tower Manila is his company’s modest way of trying to make everyone else look at the Philippines differently. “That being said, we’ve had really remarkable results,” he explained. “Since its pre-sale, Trump Tower has sold 70 percent of its units in just eight months. We have also sold the highest price per square meter the Philippines has ever seen to date.”
Donald Trump also said that based on conversations with the Antonio brothers, this will not be the company’s last project in the Philippines. “We’re looking forward to rolling out a couple of things,” he added, For Project Briefing, contact us at +639173236123.
The Trump Tower will define the Manila skyline
{+++}
According to David Leechiu, the country manager of global services firm Jones Lang LaSalle Leechiu, the Philippines has become “part of an anti-crisis solution for many multinationals,” and this has led to the growth of the country’s middle and upper classes, consequently bringing with it an increased demand in the luxury property segment.
ENJOY GOOD LIFE + INVESTMENT, CLICK HERE
Emblems of development
Nowhere is the luxury trend more apparent than in the Makati and Fort Bonifacio central business districts, where the number of luxury properties is on the rise. Imposing itself on the once-bare Fort Bonifacio skyline is Ayala Land’s recently announced P30 Billion (US$720 Million) venture, One Bonifacio High Street, a lifestyle destination that will house Ayala Land Premier’s “The Suites,” a 63-storey all-suite residential tower, as well as the new Philippine Stock Exchange building, a premium lifestyle mall and the capital’s third Shangri-La hotel.
Ayala Avenue, where most of the country’s top companies hold office, is also seeing the rise of the Makati Place, the Gold LEED pre-certified upscale mixed-use development by Alphaland Corporation, a destination developer known for ambitious projects like the 500-hectare Balesin Island, an exclusive getaway for Manila’s upper crust.
Rockwell Land Corporation, known for its game-changing move in 1995 of simultaneously developing five high-rise luxury condominiums at a time when the rest of the industry shied away from taking risks, refuses to be outdone. The company recently launched its expansive development “A Greater Rockwell” in collaboration with Carlos Ott, the globally renowned architect who designed the iconic 7-star luxury hotel, Burj al-Arab in Dubai.
Indeed, Manila has never experienced so much activity in its luxury property market. According to Jose Antonio, the founder, president and CEO of top real estate firm Century Properties Group, Inc., the “uber-luxury space” is even expected to grow further. “The demographics of the Philippines today is such that we’ve become a very big country already,” he says. “We’ll have a population of 100 million by 2015, and because of this, the purchasing power of Filipinos has improved a lot over the years. In fact, it was announced recently that for the first time, the Philippines is now a lender to the IMF. The country has reached a certain stage of financial stability it has never before experienced.”
Branding Manila
It was Antonio’s group that decided to bring to the country one of the most prestigious luxury real estate brands in the world, New York-based Trump. For decades Trump-branded properties worldwide have maintained their status as the standard bearer for luxury living. Trump Tower Manila, the newest addition to the illustrious roster of Trump-branded developments, is the first to be built in Asia this decade.
Announced
in September 2011, Trump Tower Manila is a US$150-million, 56-storey
residential skyscraper that will stand within the 3.4-hectare mixed-use
development of Century City on Kalayaan Avenue, in the heart of what is
now called “MoMa” or Modern Makati. Situated on a land area of 2,063 sqm
with a ground floor footprint of 750.01 sqm, Trump Tower Manila will be
the country’s most iconic building yet. Its most prominent feature an
environmentally sustainable steel and glass curtain wall facade, which
is designed to allow natural light to come in.“The architecture of Trump Tower Manila will be prominent in the Manila skyline. It will be a beautiful glass building and very architecturally significant with an incredible spire,” says Donald Trump, Jr., vice president of Development and Acquisitions of the Trump Organization, adding that the property symbolises everything a Trump-branded project stands for. “It’s that level of detail we bring to a project,” he added, “that level of quality construction, high quality concierge and that level of thought that goes into an amenities package. Having incredible fitness facilities, reading rooms, libraries, having pools that overlook the entire city… It’s like living in a paradise in your own building. That’s what it means to be a Trump brand.”
Future residents of Trump Tower Manila will enjoy first-class amenities, including six basement parking levels with a total of 248 slots; an upscale fine dining restaurant at the ground level; a business centre, video room, a library, a garden terrace and lounge on the third level. Breathtaking vistas will be enjoyed on the 29th and 30th floors, where a spa and fitness centre, as well as a juice bar, sun deck and lap pool are located for the exclusive use of residents.
“The fact that a Trump-branded development is rising in the Philippines is a testament to the increased confidence of the international sector in our country’s potential to be a world class destination,” said Antonio. “As a standard bearer of excellence in residential living, Trump Tower Manila also positions the Philippines as the ideal place of residence for global citizens.” He added that the rise of Trump Tower Manila is his company’s modest way of trying to make everyone else look at the Philippines differently. “That being said, we’ve had really remarkable results,” he explained. “Since its pre-sale, Trump Tower has sold 70 percent of its units in just eight months. We have also sold the highest price per square meter the Philippines has ever seen to date.”
Donald Trump also said that based on conversations with the Antonio brothers, this will not be the company’s last project in the Philippines. “We’re looking forward to rolling out a couple of things,” he added, For Project Briefing, contact us at +639173236123.
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