Ni AJ De la torre (The Freeman) Updated December 27, 2011 12:00 AM
CEBU, Philippines - Due to the high demand of houses in the city, Camella homes has expanded a current project plus eyes more new projects in the coming year.
Just last week, Camella homes opened four new model townhouse units at The Courtyards in Pasadena, Guadalupe, Cebu City. This expansion was thought off due to the high demand of houses, especially in the area, said Camella Cebu North General Manager Myra Lynn Gilig.
Gilig said that with the convenience of the location plus more banks offering low interest housing loans especially with the holiday season, they are bullish that the project would be greatly welcomed by the public.
24 three-bedroom townhouse units would be located at the subdivision which is tagged at P4.6 million to P7 million.
Architect Michael Pizarro, the interior design consultant for some of Camella Homes’ projects here in Cebu, said that for the new units in Pasadena, they have designed it for a specific theme, a laid-back and comfortable living lifestyle.
Pizarro said that they have shifted to a design with neutral colors to “catch the attention of a more discriminating market,” which seeks for comfort, feeling like the home is “away from a busy metropolis.”
Further, Gilig said that they are very happy with the Performance of Vista land, which comprises of business units Brittany, Crown Asia, Camella Homes, Communities Philippines and Vista Residences.
According to Gilig, 60 percent of their growth drivers for this year and the recent years can be attributed to Overseas Filipino Workers.
She said that the strategic and convenient locations of their projects also add up to their good performance every year.
Although Gilig admits that there really is a market for condominium residents and developers in Cebu city, she said that they are not worried because there is a different profile for those who prefer condominiums over houses.
Gilig explained that most of those who invest in condominiums are the younger generation and yuppies but there is still a large market for those who seek houses especially for families and OFW’s who find it best to invest in house and lots.
She revealed that they have increased their market share and also will be opening 14 more projects all over the Philippines in the first quarter alone of 2012.
Three of these new projects would be in Cebu, not counting yet the number of expansions they would also be having next year in their existing projects. (FREEMAN)
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