Sunday, October 18, 2009

A new community is rising at Celadon Manila

The Oxford English Dictionary defines change as that act of “making something or becoming different.” But to know change, all one needs is to come to Ayala Land’s largest integrated in-city development in Manila, Celadon Manila.

Change means innovation

Celadon Manila has been leading urban-renewal efforts in the city starting by effortlessly combining three unique components—residential (Celadon Residences and Celadon Park) by Alveo Land, business (Vertex One) by Ayala Land Businesscapes and retail (Shops at Celadon) to be managed by Ayala Malls Group—coexisting in absolute synergy that it is both intimate as well as vibrant.

Being an oasis that offers reprieve from the noise and chaos of the city, the Mediterranean-inspired townhomes of Celadon Residences allows residents to enjoy the expansive feel of a relaxing home with the comfort of still being next to everything they need to live, work, shop, meet and relax in one place, something that is very hard to come by in the city today.

With the residents in mind, Alveo Land made sure that they experience leisure lifestyle through the amenities readily available in the development —adult and kiddie pools, an open playfield, a children’s playground, basketball court and function rooms.


BOTH developments in Celadon Manila are loaded with amenities built for residents to enjoy a lifestyle of leisure and comfort. The playground in Celadon Residences allows your kids to roam freely and enjoy making new friends.
While nearby high-rise community Celadon Park can be considered the ideal sanctuary for urban achievers because of its integrated leisure-club amenities that address the relaxation and recreation needs of its residents.  Amenities, like a meditation garden, a lounge pool, private massage cabanas, a Jacuzzi nook, garden sitting areas on the fifth level, gym and wellness center that evoke a sense of well-being.

In order to keep up with the employment trend, Ayala Land Businesscapes has strategically placed Vertex One within the development. It is slated to be the largest business-process outsourcing (BPO) site in the city which will dramatically alter the culture and business landscape of Manila.

Its location inside the largest contiguous community of Celadon Manila offers easy access to major thoroughfares and public transport terminals to support the rapidly growing BPO industry. With Convergys being fully operational by the second half of the year, it won’t be too long before Vertex One becomes the center of the burgeoning BPO industry in Manila.

The presence of a retail venue amid Celadon Manila’s streetscape not only turns up the leisure aspect of this contiguous community but offers unparalleled convenience for locals living and working in the area as well.

The 2,500-square-meter retail area to be managed by Ayala Malls within the integrated leisure community of Celadon Manila will give its residents a cozy retail venue with a distinctive mix of dining, recreational and leisure establishments, defining a new retail concept in Manila.


THE Village Park Clubhouse is spacious enough for interaction, get-together and activities of the community.
Change means transformation

“Not a lot of people may know this, but the Ayala Group shares a long history with the city of Manila,” says Rufino Gutierrez, division manager for project development of Alveo Land. “Escolta, in particular, where its offices were once situated, right in the belly of Manila’s business activities.”

Through the commitment of Ayala Land through Alveo Land, Ayala Businesscapes and Ayala Malls to the urban redevelopment of Manila, aimed to revitalize the city that birthed it, starting with a project as optimistic as Celadon Manila.

“We took what everyone thought of as an underutilized piece of land, which is the San Lazaro Racetrack, and transformed it to this now master-planned contiguous community of Celadon Manila,” says Gutierrez. “It had the size, the familiarity of people of the area, accessibility to transportation, which makes it a great place to begin the city’s transformation.”


THE residents will have a refreshingly good time with their exclusive access to the village park’s swimming pool.
Change means progress

Unlike other business districts, such as Makati and Ortigas, with multinational companies springing left and right, somehow Manila, who started it all, has been left behind. But the opening of Vertex One, the largest BPO site in the city is about to change all that.

With high-tech facilities such as larger and faster elevators, additional restroom facilities and efficiently spaced floor space per employee, Vertex One’s amenities specifically answer to the distinct requirements of the estimated 7, 000 BPO employees who will occupy it soon. Also, the presence of a business locator like Vertex One and its additional thousands of employees is expected to heighten commercial and other activities in Manila.

Given the intensive and demanding work environment BPOs are exposed to, it’s very advantageous that Vertex One has its own retail center with round-the-clock services available to its tenants.  BPOs adhere to a fast-paced working environment, and convenience must always be easily accessible to them.

This importance given to ease and comfort by Vertex One is further underscored with the presence of Shops at Celadon. A clever mix of leisure amenities, such as health spas, salons, dining destinations and shopping options, the 2,500-sq-m retail strip exudes the retail aspect and philosophy of the Ayala Malls Group.

“Every component of Celadon Manila, starting with Celadon Residences and Celadon Park followed by Vertex One and soon Shops at Celadon, underscores a vibrant and dynamic lifestyle with leisure at its core, ” says Gutierrez. “Through Celadon Manila’s unique integrated in-city design, Alveo Land aims to raise the bar of living and leisure standards in the city of Manila.”

Alveo Land Corp., formerly Community Innovations, sets the benchmark for innovation in Ayala Land.

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