(The Philippine Star) Updated October 09, 2009 12:00 AM
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MANILA, Philippines - What defines a “boutique” development?
Style, distinction, location, warmth, intimacy in architecture and design – these are just some of the words that have been used to describe what boutique is. Inherently, boutique developments are both visually stunning and innovative, with much time and thought being given to the design concept.
In pioneering the boutique concept in real estate, Ayala Land subsidiary Alveo Land, took an extra step by making sure that its first foray into boutique development is not only aesthetically cozy, intimate, stylish, and unique but also functional, practical, and structurally sound. And as Alveo Land’s first foray in this progressive city, Ametta Place redefines what townhouse living is all about.
An intimate community
An intimate community of less than 300 townhouse units spread over a 6-hectare area, Ametta Place is set to become a vibrant, low-density residential development designed specifically to nurture family and community interaction.
“Ametta Place was specifically designed to provide an upscale community that enhances the quality of life in an urban environment. But it doesn’t mean that when a development is located in the city, residents have to miss out on the joys of suburban living,” says Rufino Gutierrez, division manager for project development of Alveo Land.
Following a small cluster design composed only of three to six townhouses per block also highlights the intimate nature of the neighborhood that allows residents to enjoy unparalleled privacy and quiet from the hustle and bustle of city living. Complementary to this, the architecture of each home evokes the warmth inherent to the development as well evidenced by the contemporary, yet cozy aesthetic that it bears.
Where accessibility, ease and recreation converge
“Being situated in a very progressive city like Pasig redefines convenience as well, given its close proximity to the dynamic business and commercial areas of Ortigas, Makati and Bonifacio Global City,” adds Gutierrez.
Reminiscent of quiet, suburban neighborhoods, lush pockets of green comprise the landscape of Ametta Place. Meanwhile, tree-lined streets create a cozy and canopied enclave where residents can enjoy long walks amid wide, open spaces. All these serve to make future residents to forget that they are actually at the heart of a booming metropolitan area.
Ametta Place is also a neighborhood that makes it easy for families to go outside and enjoy the amenities that’s afforded by the development’s masterplan. “We’ve specially designed Ametta Place to indulge the needs of future residents, to make recreation and leisure fully and easily accessible,” notes Gutierrez. He shares that among the amenities Ametta Place will have a modern clubhouse with two spacious multi-purpose function rooms and a game room; three main parks and several landscaped pocket parks; an outdoor basketball court; adult lap pool and lounge pool, kiddie pool, two kiddie playgrounds and a tree house; landscaped relaxation deck with lounge chairs, biking and jogging trail, gazebos, and a Wi-fi park.
For more information, visit www.alveoland.com.ph, email info@alveosales.com.ph or call (632) 848.5100 (Metro Manila) and 1-800-10-8485100 (Outside Metro Manila). The Ametta Place Sales Office is located at Mercedes Avenue, Brgy.San Miguel, Pasig City and is open from 10 a.m. to 7 p.m. daily.
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