By Ehda M. Dagooc (The Freeman) Updated January 21, 2012 12:00 AM
CEBU, Philippines - The Cebu health and wellness industry is looking at a more dynamic year in 2012, as it slowly gains popularity in its positioning as a ”Light Medical Tourism Destination” in Asia.
This is the branding that stakeholders in the health and wellness sector will carry, through the Cebu Health and Wellness Council (CHWC), and the Department of Trade and Industry (DTI), said CHWC vice chairperson Jenny Franco.
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Franco said Cebu has an edge to lure more medical tourism travelers from all over the world, because of its diverse attractions for leisure and vacation.
Franco said the year 2012 is an exciting year for the industry as Cebu’s efforts in promoting the province to other countries like in North America, Middle East, Europe and even in United States have paid off, and now more and more travelers in the medical tourism sector are considering Cebu.
While the province has yet to provide sophisticated facilities for the long-staying medical tourists, like those retirees needing an integrated medical tourism village, or facilities, the province has an edge in attracting the medical tourists, who are only seeking for minor services, such as executive check-ups, cosmetic treatments, dental services, among others. (FREEMAN)
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